One Poultry, London

General Projects

Print Design, Website Design

General Projects is a contemporary real estate developer that designs and delivers creative, inspiring and experiential buildings for an ambitious new generation. They actively discover new places, re-imagine the places we already know and envision not only fantastic buildings but meaningful change.

01

Designed the first General Projects brand book used to promote the company’s projects to investors, agents, architects and collaborators. The design includes minimal layouts, full-bleed imagergy and key project information.

Brand Book

The redesign of the General Projects website refreshes the user experience so that it is functional yet elegant. The new site features a clean layout, compelling architectural photography and project pages layered with images, videos and text to inspire their audience, as well as becoming a platform for frequent updates and key statistics.

02

Website Design